The direct result of this oversight is continued dwindling budgets as well as shorter operational hours. Or, we also see from time to time brand new aquatic facilities that fail to promote and market their swimming pool complex. The direct result of this mismanagement is very few swimmers and pool goers. This also starts the new operation out on a wrong foot and never seems to build and achieve the importance of a new facility environment. Both of these scenarios leads to lack of events and water activities at their swim sites. Learning how to build a “buzz” within your community about your aquatic facility is a must do when opening and operating your establishment.