Treat your Aquatic Facility Like a Business with Aquatic Advertising
If you don’t treat it like a business, you will go out of business!
Part of running a business is marketing and advertising your business and its events and activities. That’s why we at USA Management believe in Aquatic Advertising. The most creative people in the world are children. Therefor, USA Management decided to listen to what they have to say. We learned some very valuable lessons from them when it comes to aquatic advertising and marketing. We understand that your aquatic facility is a business and must be managed like a business. Aquatic advertising is a great way to build your aquatic complex into a business. So here is how we put that information to use for our clients.
Some Aquatic Advertising ideas…
- USA helps create partnerships by finding companies that are interested in your local community. Come up with a win-win proposal and offer promotions for their products/services to boost interest and help promote local business growth.
- USA works to find advertising opportunities that are creative and free.
- USA works to have an effective website and/or a “Splash page“… Studies show that 70% of people will research online before buying or being a part of something. That percentage is probably higher now. A website or splash page is a must! This benefits the whole community.
- USA helps you create a presentation. You can film a demonstration/presentation and place it on YouTube and your website/splash page.
- USA leverages our workforce to spread the word. This can be accomplished through flyers, coupons and/or magnetic signs put in strategic places.
- USA creates a lead generation system and contact users frequently. A form can be added to your website and POS system to collect names, telephone numbers and email addresses. You can provide an incentive to your prospective patrons to provide this information.
- USA targets local TV advertising. Your aquatic operation may require television advertising; if so consider using cable TV. Like conventional TV, you can probably get the cable company to create your ad at little or no cost. Then, unlike conventional TV, you can select only the zip codes in which you wish to advertise (those close to your location) thereby paying only for your geographic target market rather than a huge area like conventional TV where most of those viewing your ads are not in your geographic target market.
- USA believes in creating publicity and press releases. You can also use local “groups” within professional social networks (Facebook, Twitter, Instagram, LinkedIn, etc.) to create free publicity and drive patrons to your website and facility. Creative press releases can get you on local TV, in the paper and across the web. You can do this yourself if you have the talent or USA Management is here to help do it for you.
- USA tracks results properly so you can save yourself time and money. This is the only way we can help you fine-tune your results to secure the biggest bang for your aquatic center advertising dollar.
- USA starts and maintain a database of customers/patrons. This is your goldmine for future success. It can be as simple as an Excel spreadsheet or as elaborate as a MySQL or Microsoft SQL housed on a web server. You may only have one use for it today but as time goes by, you will begin to have many other uses and wish you had this data available to you.
These are just a few good ideas that our pool management and aquatic management team has developed over the years. Let us help your aquatic advertising program get started.