Special aquatic programs

Special aquatic programs


Posted By on Jan 13, 2015

When it comes to special aquatic programs and events, the goal is to create a memorable experience that sets you apart from everyone else in town. For example, did you know Santa can swim? Instead of just having Santa visit for a holiday party, hire a swimming Santa who will hop in the water and pose for photos in the pool with the kiddos. Birthday splash parties are another way to generate revenue. Parents will gladly pay for value and convenience, so make sure the cost to the customer is packed with value. A package that includes themed decorations, room rental, food and swimming will practically sell itself. Scout merit badge programs also are wildly popular. Design a special aquatic program that meets all the badge requirements of the Boy and/or Girl Scouts. Usually in under an hour, the Scout has earned a new badge and your facility is bringing in new dollars. Specialized aquatic fitness classes are another option to boost revenue, and make a tremendous difference in the community. One idea might be to create pocket water fitness classes for groups such as cancer survivors or new and expectant mothers. These individuals may be facing significant physical changes that could make it uncomfortable to be around others when in swimsuits. Specialized classes offer a supportive and safe environment that will help foster a healthy mind and body. You might also consider offering kayak clubs or scuba classes.These activities can take up a considerable amount of programming space, so you’ll want to look at scheduling them during slow times, such as on Sunday mornings before the pool is open for general swimming. The clubs pay a premium for space and your profit margins increase due to low staffing requirements. Beyond the specialized options, think about becoming a hub for general health, fitness and safety by offering a mix of dry options. Use classroom or deck space — and consider partnering with your local American Red Cross to provide community classes such as pet CPR, baby-sitting and first aid. Once the people are at your facility, it’s the perfect opportunity to showcase your aquatic offerings. Finally, tap into the power of free “teaser classes.”Parents waiting for kids in swim lessons are a great audience. When they want to learn more, provide help registering them for the next regular class session. Partnerships and sponsorships Create simple, inexpensive business partnerships and sponsorships for your camps, classes and operations. It’s likely that an entity such as a local bank would jump at the chance to sponsor swim lessons for $1 or $2 per child. This type of sponsorship helps keep the fees reasonable...

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