Aquatic Marketing Forces

Aquatic Marketing Forces


Posted By on Dec 17, 2013

Aquatic Marketing Forces with traditional media is becoming a dinosaur Billboards, print and broadcast advertising still exist because they work to create brand recognition. But these opportunities are expensive for small budget marketing strategies. If you are going to use these vehicles for advertising, make sure your ad will get noticed; otherwise, you’re wasting money. Generally, successful use of traditional media is based on the old principle of location. You have to find opportunities that cater to your market. For example, look for billboards placed in high-traffic areas or — if you’re in an area with a large Hispanic or Latino community — Spanish language radio stations. Beyond advertising, traditional media also offer public relations opportunities. Share timely information and encourage journalists to develop positive stories about your facility. Online communication channels No matter what type of facility you have, your market NEEDS the Internet, and likely, you need to use it daily. First and foremost, maximize exposure through your Website by making sure you provide ample amounts of information. There is nothing worse than clicking on a Website and discovering that the information you need is not included. Focus on basic information such as facility hours. Also talk with your IT person or Web site manager about increasing your market exposure via your Website. Search engine optimization (SEO) is one of the most common tools for expanding online visibility. Strategic SEO makes a site more visible to search engines such as Google. It involves taking your existing Web site and tweaking wording and other factors to trigger more responses when someone types key words into a given search engine. Finally, don’t overlook social media. Millions of people use it and you should, too. It’s a convenient way for patrons to learn about your facility. Because social media is, by nature, an interactive two-way communication channel, it also provides a way to develop a dialogue. One smart way of using social media is positioning yourself as an expert. Stay away from the “hard sell” and focus on providing information. Also use social media by following popular blogs in your area. Provide bloggers with information as you would any other media outlet. Partnerships and live marketing Don’t underestimate the value of partnerships and face-to-face “people power.” Using partnerships is beneficial because it makes your marketing team bigger. It may seem like you will be doing more work by promoting other venues or services, but the return on your investment will make it worth the effort. Splitting the work with another facility fosters rapport with your shared customers, especially if you are partnering with a complementary service organization. Partnering with other...

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