If you are in need to renovate or build a community pool, consider this important information.  Before planning to invest tens or even hundreds of thousands of dollars on a new aquatic facility or a newly renovated aquatic facility….carefully consider what attracts “water goers” to aquatic facilities. Yes, we know that local swim teams have a loud voice that wants to be heard for that new or newly renovated swimming pool your planning… and yes, even the elderly wants to have its time to be able to enjoy some lap swimming.  But if your goal is to ATTRACT and GENERATE revenue so that your investment dollars pay for themselves, you must take a step back and get a clear vision to how to get a return on your aquatic investment. Do yourself and your community a favor. STOP THE INSANITY of a traditional swimming pool and be wise to the way of the aquatic world.  It just might do YOU and YOUR COMMUNITY some good! Sorry lap swimmers and swim team organizers, but the “traditional” swimming pool as we all have known it is a dying breed. Besides the local community swim team using the traditional swimming pools one and a half months (for seasonal pools) out of the year or for year round facilities swim teams may use them 3-4 months out of the year, there is not much else to offer the new generation of water goers. Traditional swimming pool have become viewed as an ancient dinosaur that is outdated and expensive to maintain and keep operationally.  By in large that is why so many aquatic facilities have been forced to close there doors.  In addition to the expense of a traditional swimming pool is the fact that there is little to gain for attracting people to come and enjoy a day of swimming.  Fun in the sun is no longer just splashing around in an over sized bathtub. These traditional swimming pools were a big boom in the mid to late 1900 for people to cool off and organize lap swimming and swim teams.  This trend has kept pace throughout the last part of the 1990’s. However, since the turn of the century water goers have realized that traditional swimming pools are not that exciting for young swimmers now a days.  With peoples entertainment dollars being stretched to its limits, aquatic facilities have found themselves behind the eight ball.  Young people enjoy “interactive water features” such as “zero depth” entry pools (also known as beach entry pools), water features with water spraying devices, splash pads, water play grounds or fun pools, water slides, water flumes, lazy rivers...

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